According to a recent report by Reports and Data, the global Period Panties Market was valued at USD 140 million in 2021 and is anticipated to witness a compound annual growth rate (CAGR) of 28.3% during the forecast period. The growth in market revenue is likely to be fueled by advancements in technology for manufacturing period panties, growing awareness regarding menstrual hygiene and management, and increasing environmental consciousness.
Heavy blood flow during menstruation can be challenging to manage, and women often need to change pads or tampons frequently. This can be particularly difficult when they are at work or in inconvenient settings. Period underwear provides a secure and convenient option for menstruating women or those with menorrhagia.
The rise in the number of women in the workforce has led to an increase in demand for comfortable and highly absorbent period panties. These products are more environmentally friendly compared to single-use products such as tampons or pads. Government-sponsored media campaigns, non-governmental organizations (NGOs), and the significant impact of social media have contributed to improved menstrual hygiene and protection among women.
Period panties can be used multiple times after a single purchase, which results in cost savings for consumers. This is another significant factor driving revenue growth in the market.
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Major Companies:
Knix, Clovia, Anigan, Dear Kate, Modibodi US, Aisle, Adira, Wuka, Fannypants, and Thinx, Inc.
Some of driving factors:
- Technological advancements in the manufacturing of period panties, resulting in improved absorbency and comfort.
- Increasing awareness and concern for menstrual hygiene and management, leading to the adoption of more convenient and sustainable options.
- Growing environmental consciousness among consumers, leading to a shift towards more eco-friendly menstrual products.
- Rise in the number of women in the workforce, resulting in increased demand for comfortable and convenient menstrual products, including period panties.
- Cost-saving benefits for consumers, as period panties can be reused multiple times after a single purchase.
On the other hand, some of the restraints that may hinder the growth of include:
Restraints of Period Panties Market:
- Lack of awareness and acceptance of period panties in some regions, leading to low demand and sales.
- High cost of initial purchase compared to traditional menstrual products, leading to limited adoption by price-sensitive consumers.
- Limited availability of period panties in physical stores, leading to low accessibility for some consumers.
- Competition from other menstrual products such as pads, tampons, menstrual cups, etc., which have been in use for a longer period and are more widely available.
Some of The Notable Innovations in Period Panties Market:
High-tech fabrics: Period panties are now being manufactured with high-tech fabrics that provide better absorbency, moisture-wicking, and breathability properties. These fabrics include bamboo, organic cotton, and synthetic fibers like spandex and nylon. Anti-microbial technology: Some period panties are now being designed with anti-microbial technology that prevents bacterial growth and odor, keeping users fresh and comfortable.
Leak-proof designs: Newer designs of period panties are now incorporating multiple layers of absorbent materials that prevent leaks and stains, providing users with greater confidence and comfort. Fashionable designs: Many period panties are now available in fashionable designs that resemble regular underwear, making it easier for users to incorporate them into their daily wardrobe. Eco-friendly materials: Period panties are now being manufactured with eco-friendly materials that are biodegradable and sustainable, reducing the environmental impact of menstrual products.
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