In 2020, the global Probiotic Cosmetic Products Market was valued at USD 268.91 million, and it is predicted to have a compound annual growth rate (CAGR) of 6.5% during the forecast period. Probiotics are live microorganisms that, when consumed in sufficient amounts, provide benefits to the skin, such as balancing the skin microbiota, strengthening the skin barrier, reducing sensitivity, controlling acne and dermatitis, fighting free radicals, and preventing premature aging.

The microbiome movement is becoming increasingly popular as more people understand how to care for their skin’s microbiota. The use of probiotic cosmetics has become one of the most effective methods for taking care of the skin microbiome. Skin microbiota maintenance is crucial nowadays due to the modern lifestyle factors such as hot baths and poor diets that can damage the delicate ecosystem of the skin, resulting in dry and inflamed skin. These factors are aiding the growth of the probiotic cosmetics market.

The Coronavirus pandemic had a significant impact on the probiotic cosmetic products industry. While there was a significant decline in revenue due to shop closures and stay-home policies, skincare routines became more popular as people had more time to indulge in such routines. While there was a decline in makeup usage, consumers made new discoveries regarding skincare and experimented with such products as probiotic cosmetics. The pandemic’s impact on the economy is not favorable for the beauty industry, but its effects are expected to be temporary.

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Major Companies:

Esse Skincare, Estee Lauder Companies, Inc., Aurelia Skincare Ltd., L’oreal S.A., Tula Life, Inc., Eminence Organic Skincare, Unilever, LaFlore Probiotic Skincare, Glowbiotics, Inc., The Clorox Co. among others.

Driving Factors and Restraints of Probiotic Cosmetic Products Market:

Factors:

1. Increasing awareness of the benefits of probiotics: With growing knowledge about the benefits of probiotics, consumers are becoming more interested in products that contain probiotics, including cosmetic products. Probiotics help to maintain a healthy skin microbiome, which can help to reduce acne, eczema, rosacea, and chronic inflammation.
2. Concerns related to skin problems: The rising number of people experiencing skin problems, such as damaged skin, acne, breakouts, eczema, and psoriasis, is driving the demand for probiotic cosmetic products.
3. Growing popularity of the microbiome movement: The microbiome movement is gaining traction globally as more people become aware of the importance of maintaining a healthy skin microbiome. Probiotic cosmetics are emerging as one of the best ways to care for the skin microbiome.
4. Modern lifestyle factors: Modern lifestyle factors, such as hot baths and poor diets, can damage the delicate ecosystem of the skin, resulting in dry and inflamed skin. Probiotic cosmetic products can help to balance the skin microbiota and strengthen the skin barrier to promote tissue repair, reduce sensitivity, control acne and dermatitis, fight the action of free radicals, and prevent premature aging.

Restraints:

1. High price of probiotic cosmetic products: The high cost of probiotic cosmetic products may be a restraining factor for market growth.
2. Lack of research and regulation: There is a lack of research and regulation regarding the use of probiotics in cosmetic products, which may be a concern for consumers and limit market growth.
3. Limited availability: The availability of probiotic cosmetic products may be limited, which may restrict the growth of the market.
4. Impact of the COVID-19 pandemic: The COVID-19 pandemic has had a significant impact on the beauty industry, and the probiotic cosmetic products market is no exception. While the pandemic has led to an increase in skincare routines, the decline in the economy may have a negative impact on the market’s growth.

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