According to a new report by Reports and Data, the global Dry Mouth Relief Market size is projected to reach USD 3.12 billion by 2028, growing at a CAGR of 4.4%. Dry mouth, also known as xerostomia, is a condition in which salivary glands in the mouth do not produce enough saliva, leading to discomfort.
The report states that the rising incidence of dry mouth, due to factors such as increased medication consumption, chemotherapy and radiotherapy side-effects, nerve damage or dehydration, and conditions affecting salivary glands, is boosting demand for dry mouth relief products, driving market revenue growth over the forecast period. Additionally, the availability of a wide range of products, increasing affordability, and growing awareness regarding the condition are also expected to fuel revenue growth.
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Several products are available in the market to treat dry mouth, such as over-the-counter saliva substitutes, mouthwash specifically designed for dry mouth, sugar-free chewing gum, toothpaste, patches, and oral rinses, among others. The demand for these products has increased significantly over the recent past due to the growing incidence of dry mouth in geriatric patients, as a side-effect of diabetes, anemia, hypertension, muscle relaxants, and sedatives, among others.
The report notes that the increasing burden of cancer has led to a rapid rise in administration of radiotherapy and chemotherapy, which can damage salivary glands and increase the incidence of dry mouth among cancer patients, boosting demand for dry mouth relief products. Furthermore, the increasing incidence of dry mouth among COVID-19 patients due to increased consumption of medicines is also a driving factor.
However, the report also highlights some factors that could hamper market growth, such as lack of awareness in developing and underdeveloped countries and ineffectiveness of these products to treat dry mouth over the long term.
According to the report, the mouthwash segment is expected to account for the largest revenue share in the global market over the forecast period due to increasing recommendations from doctors for their anti-inflammatory and anti-bacterial properties.
The e-commerce segment is expected to register the fastest revenue CAGR over the forecast period due to the increasing penetration of e-commerce channels, rising preference for doorstep delivery, and availability of a wide range of products on a single channel.
North America is expected to account for the largest revenue share in the global market due to increasing consumption and demand for dry mouth relief products, rising geriatric population, increasing burden of cancer and other chronic illnesses, and availability of advanced products in the market.
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Key players in the dry mouth relief market include GlaxoSmithKline, Colgate-Palmolive, Chattem, Johnson Johnson, Procter Gamble, Sanofi, Wrigley, Lotte, BioXtra, Nature's Sunshine, Sunstar, Dr. Fresh, 3M, Hager Pharma, Xlear, Prestige Consumer Healthcare, Inc., Wisconsin Pharmacal Company, Oral Biotech, and TheraBreath.
The report has segmented the global dry mouth relief market based on type, distribution channel, and region. The types include mouthwash, spray, lozenges, gel, and others, while the distribution channels include e-commerce, supermarkets, and others. The regions covered in the report include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
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