The global Eye Shadow Market size is expected to reach USD 4.94 Billion in 2030 and register a revenue CAGR of 6.8% over the forecast period, according to the latest report by Reports and Data. Increasing social media influencers influencing consumers for maintaining a standard lifestyle is a major factor driving market revenue growth. Make-up is one of the significant segments in the global cosmetic industry, which is further growing, owing to different factors including increasing number of beauty influencers all across the globe. Other than using makeup products, such as eye shadow in professional events for enhancing look and highlighting eye color, it is also useful among common individuals for regular use. In addition, application of makeup products among individuals is helpful for positively impacting self-esteem, confidence, and personality, which is expected to drive demand for makeup products, including eyeshadow in the market. This product is available in different forms, such as cream, liquid, powder, mousse, and others, which can be used for different purposes including personal and professional. Moreover, the growing e-commerce industry is encouraging consumers to purchase products from online shopping platforms owing to its wide range of benefits of online shopping.
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Major Companies:
The Estée Lauder Companies Inc., Shiseido Company Limited, Amway Corp., AVEDA CORP., ARBONNE INTERNATIONAL LLC., Oriflame Cosmetics Global SA, KORRES USA LTD., Clarins, Kao Corporation, and REVLON.
Driving Factors and Restraints of Eye Shadow Market:
Growth Driving Factors:
- The influence of social media influencers on consumers, which motivates them to maintain a certain standard of living
- The use of makeup products is known to positively impact an individual’s self-esteem, confidence, and personality, which drives demand for makeup products like eye shadow
- Eye shadow is available in different forms, including cream, liquid, powder, mousse, and others, catering to different needs and purposes, be it personal or professional
- The burgeoning e-commerce industry is driving consumers towards online shopping platforms due to the myriad benefits they offer, including a wider range of products and convenience.
Restraints:
- The eye shadow market faces stiff competition from other makeup products, such as lipsticks, foundations, and blushes
- The use of eye shadow requires certain skills and techniques, which may deter some individuals from using the product
- The market is also affected by the availability of counterfeit products, which may affect the quality and safety of the products
- The high cost of premium quality eye shadow products may be a barrier to entry for some consumers.
key strategies of the eye shadow market:
- Product development to meet the demand for various forms of eye shadow and changing client preferences
- Working together with cosmetic artists and beauty influencers to market their goods and raise brand awareness
- Increasing the distribution network to connect with more consumers and make the items more accessible.
- Spending on marketing and advertising campaigns to draw in customers and raise brand awareness
- Giving clients an immersive and engaging shopping experience, such as virtual try-ons, to improve their satisfaction and overall experience.
- Having a variety of products available at varying price points to meet the needs of diverse market segments.
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